Marcos

Medeiros

Courses Taught

• FIN 2820, Principles of Finance
• FIN 3830, Financial Management
• FIN 4200, International Financial Management
• BUS 3950, Real Estate Fundamentals
• HTM 2010, Introduction to Hospitality and Tourism
• HTM 3030, Hotel and Lodging Management
• HTM 3040, Tourism Destination Management

Research Interests

My research interests lie within the domains of real estate, hospitality finance, and technology-driven financial innovation. A primary focus of my work is the valuation and financial performance of vacation rentals, examined through the application of advanced econometric methods, including panel data and time-series modeling, to better understand the determinants of market performance. I also conduct research in behavioral finance, investigating the influence of psychological and cognitive factors on financial decision-making within the hospitality sector. Furthermore, I explore the role of financial technologies, such as blockchain and fintech applications, in reshaping real estate transactions by improving transparency, security, and operational efficiency. This research agenda reflects both my academic training and extensive professional experience in investment banking and real estate, while also contributing to the broader discourse on innovation and financial management in hospitality and tourism.

Selected Conference Presentations

Medeiros, M., Liu, P., Hong, Y., & Hua, N. (2024). Digital Platform Multiple Listings on the Vacation Rental Market: Evidence from Orlando. Presented at the Annual American Real Estate Society (ARES) Conference, Orlando, FL, March 2024.

Medeiros, M., Hua, N., Liu, P., & Hong, Y. (2023). Online reviews authenticity: A sentiment analysis approach to investigate vacation rentals performance. 6th World Research Summit for Tourism and Hospitality, Orlando, FL, December 2023.

Medeiros, M., Hua, N., & Liu, P. (2023). Vacation Homes operator type, performance, and online reviews. A longitudinal study across the COVID-19 lockdown. SECSA-CHRIE Conference of Hospitality and Tourism Education, Orlando, FL, April 2023.

Selected Recent Publications

Medeiros, M., Castro, H. (2025). Beyond Mortgages – Real Estate, Private Lending, Financing (1st Edition), Kendall Hunt & Innovative Ink Publisher

Bremser, K., Medeiros, M., et al. (2025). Exploring the Antecedents and Consequences of Vicarious Animosity: An International Perspective on Russia’s Invasion of Ukraine. SAGE Open.

Medeiros, M., Ozturk, A. B., Okumus, B., Hancer, M., & Weinland, J. (2025). Investigating the antecedents of tourists’ intention to use travel tracking mobile applications to follow other travelers’ experiences. Journal of Hospitality and Tourism Technology, 16(3), 450–478.

Medeiros, M. (2024). Artificial Intelligence and Hospitality Finance: Transforming Operations and Profitability. In Hua, H. & Bloom, B. (Eds.), Hospitality Financial Management and Contextualized Decision Making. Kendall Hunt Publishing.

Kizildag, M., Geronasso, M., & Medeiros, M. (2025). Next-Gen Business Architecture with Blockchain in the Service Industry. In Cao, S. & Foth, M. (Eds.), Blockchain for Good: The Transformative Impacts on Industry, Community, and the Planet. CRC Press: Taylor & Francis.

Medeiros, M., Xie, K., & Severt, D. (2022). Exploring relative resilience of Airbnb and Hotel Industry to Risks and External Shocks. Scandinavian Journal of Hospitality and Tourism.

Medeiros, M., Hua, N., & Wang, Y. (2022). The impacts of COVID-19 on capital structure determinants of hotel real estate investment trusts. Journal of Hospitality Financial Management.

Rivera, M., Croes, R., & Medeiros, M. (2022). Revealed preferences for a vacation home in a small island destination: A choice experiment analysis. Journal of Policy Research in Tourism, Leisure, and Events.